1st Choice Insurance is a boutique risk management firm. Our people are what makes us successful. We are here to help you navigate the wild and often confusing world of insurance. From consulting and design, to service and retention our commitment to excellence is rooted in our culture.
Owner and President
Dawnyel is the owner of one of the largest Property and Casualty agencies in Arizona, Canyonlands Insurance. !st Choice Insurance is the latest addition to her company. Dawynel is active in the community and supports many charitable organizations.
Owner and V.P.
Since 2003 Dustin Lester has been in the insurance and investment business. He is married with two kids. He also is a third generation ASU graduate in Finance. Dustin also is a Partner at Progressive Financial Concepts in Scottsdale, AZ.
Ricardo has recently joined us as Agency Director with over 15 years of experience in the insurance field. He’s a graduate of The University of Arizona (Bachelor of Arts Degree) and Keller Graduate School of Management (MBA). Ricardo is an avid fan of University of Arizona athletics He’s also known for frequently substituting a common “Hello” with “Bear Down”.
Ricardo is licensed in Property, Casualty, Life and Health Insurance. He is involved in building a strong company culture, evaluating and transforming everyday tasks into more efficient practices in alignment with the Agency’s strategic objectives. Ricardo is passionate about constant and never ending improvements personally and professionally.
Ryan joined 1st Choice insurance on November 2018. He has over 6 years of experience in the insurance industry and is an insurance moderator for a major public insurance forum. Ryan’s primary responsibilities include servicing and maintenance of client accounts with a strong focus on client retention.
Outside of work, Ryan is a devoted softball and Soccer player. He is also a tech junkie and will admit to being addicted to video games. Ryan and his wife Cassie have a beautiful little boy; little future insurance professional, Rory.
Maday joined 1st choice Insurance in January of 2019 as the retention manager. He has 4 years of experience as the retention manager for one of the largest insurance organizations in Arizona. Maday is bi-lingual and is a native of Arizona. Outside of work Maday enjoys basketball and spending time with his family.